Analyze
Quickly pull insights from sub-groups to guide your product marketing strategy and create content for your website.
Without Flowerplot
“Cross-tabbing is the most difficult part. In massive spreadsheets, if it’s a question with a lot of answer options, it’s a really wide sheet and having to scroll across to compare Millennials versus Gen Z is time consuming.”
—Matilda Schieren, freelance content strategist, formerly Brand & Editorial, Sprout Social
Curate
Save the most compelling findings and charts in a shared library you can use across product lines and regions.
Without Flowerplot
“We use third-party reports for internal action items. If we see a decline in usage on a network, or consumers are saying they’re losing trust in social media because of AI slop, we need to flag that to our product team.”
—Researcher, enterprise B2B SaaS
Design
Create and share on-brand data visualizations in product marketing materials like landing pages, one pagers, and demos.
Without Flowerplot
“I spend so many hours manually converting percentages to pixel lengths and widths or prompting AI a ton to get something designed and on-brand. This would save a ton of time.”
—Paul Nowak, Senior Manager, Market Research, Sprout Social
Explore how more B2B teams are using Flowerplot
FAQs
What’s the best tool for turning survey data into marketing content?
What’s the difference between a data analysis and visualization tool and a survey platform like SurveyMonkey or Qualtrics?
How do product marketing teams use survey data in go-to-market content?
Can I compare data across different customer segments, like company size or vertical, for a specific launch?
Can I trust the AI-generated insights to be accurate, or does it hallucinate?
How do I turn a raw survey finding into something I can cite in a press pitch or launch deck?
Will the charts match our brand guidelines, or will they look like generic survey graphics?